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Browsing MBA (BUKC) by Subject "Customer, Relationship Marketing, Customer Retention"
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MUHAMMAD BILAL, Reg # 16401
(Bahria University Karachi Campus, 2015)
Purpose: The major aim of this study was to understand the role of relationship marketing for increased customer retention in FMCG sector. Based on that the study particularly involves the identification of different ...
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Bilal, Muhammad Reg # 16401
(Bahria University Karachi Campus, 2015)
Purpose: The major aim of this study was to understand the role of relationship marketing for
increased customer retention in FMCG sector. Based on that the study particularly involves the
identification of different ...