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Browsing MBA (BUKC) by Subject "CBBE, Fashion innovativeness, Pakistan"
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Naqvi, Syed Ghulam Abbas Reg # 49236
(Bahria University Karachi Campus, 2019)
Purpose
The study aims to find out how the Fashion innovativeness (FI) of consumer can be
related to the brand image dimensions of fashion brands, the roles these dimensions play
in creation oflovemarks and the consequent ...