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Browsing MBA (BUKC) by Subject "Bumper ads, YouTube, Frequency of Exposure, Informativeness, Credibility, Irritation, Advertising Value & Consumer attitude."
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Ibrahim, Muhammad Reg # 54629
(Bahria University Karachi Campus, 2021)
Purpose
To examine the determining of consumer attitudes and the elements impacting them in the
effective YouTube bumper advertisements.
Methodology & Design
The study used the quantitative and cross-sectional research ...