Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Brand Trust, Brand Extension, Brand Loyalty, High Involvement Products, Convenience Sampling Method."
-
Javaid, Muhammad Umair Reg # 14191
(Bahria University Karachi Campus, 2014)
Purpose - The current research pursues to analyze the impact of Brand Trust on
Brand Extension and consequently its relevant impression on customers. It investigates
considerate Trust Building Techniques to gain ...