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Browsing MBA (BUKC) by Subject "Brand Awareness, Perceived Quality. Brand Loyalty, consumer Purchase Intention."
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ZARNAIN HAIDRY, Reg # 31390
(Bahria University Karachi Campus, 2015)
Purpose: Major aim of this study was to find the influences of brand awareness,
perceived quality, and brand loyalty on consumer purchase intention, to find the
relationship between perceived quality and brand loyalty ...