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Browsing MBA (BUKC) by Subject "Behavioral Finance, Rational investors, Heuristic, Frame dependence, Market inefficiency, Herding"
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Farooqui, Faleha Reg # 31401
(Bahria University Karachi Campus, 2014)
Aim of The study: Behavioral finance is an emerging field of finance which is a
combination of finance and psychology. This paper focuses on the behavioral factors that
influence the decisions of indiviudal investors ...