Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "Attitude towards Counterfeit products, Perceived Risk, Risk Price Quality Inference, Subjective Norms, Personal Gratification, Non deceptive."
-
KHAN, NADIA
(2020)
Purpose
The ultimate purpose ofthis to analyze Factors Influencing the Consumers’ Attitude towards
Non-Deceptive Counterfeit Luxury Apparels: An Empirical Analysis ofConsumers’ Purchase
Willingness in Grey Market ...