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Browsing MBA (BUKC) by Subject "Assortment, Variety, Customer, Buying Behavior, Satisfaction, Loyalty, Ease"
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Khan, Marvi Reg # 19544
(Bahria University Karachi Campus, 2014)
Purpose of the study- The purpose of this study is to understand the effect of product
assortment, product variety and ease of buying on customer satisfaction in supermarkets.
Research method/sampling - A deductive ...