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Browsing MBA (BUKC) by Subject "Argument quality, Source credibility, Information adoption, Information usefulness."
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Rafique, Farhan Reg # 40267
(Bahria University Karachi Campus, 2017)
PURPOSE. The purpose of this study is to examine the consumption decision which is effected
by electronic word of mouth in online customer communities and to examine the factors which
encourage the information usefulness ...