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Browsing MBA (BUKC) by Subject "Ad truthfulness, Ad meaningfulness, Ad novelty"
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Zahra, Rabia Tuz Reg # 45801
(Bahria University Karachi Campus, 2022)
Purpose: The objective ofthe current research study is to examine the role of ad truthfulness,
ad meaningfulness and ad novelty in determination of consumer buying behavior in financial
services sector focusing on the ...