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Browsing MBA (BUKC) by Subject "Abraham Maslow Need Theory, Consumer Pre-Purchase Evalution, Motivation"
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ZAIB U NISA QAZI, Reg # 35958
(2015)
Purpose- Major Aim of this study was to evaluate the affect of motivational factors on
consumer s Pre-Purchase evaluation of goods (Apparel). Asim Jofa the major leading brand in apparel is the focus of the study to examine ...