Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Subject "ADVERTISEMENT, CONSUMER BRAND PERCEPTION"
-
MUHAMMAD FAIZAN GHANI, Reg # 13109
(Bahria University Karachi Campus, 2016)
Purpose- To generate a study that could distinguish the impact of humorous advertisement over serious television commercials.The main objective of this research is to promote effectiveness of humorous advertisement on the ...