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Browsing MBA (BUKC) by Subject "- Service quality, service convenience, perceived price and fairness, customer satisfaction and customer loyalty."
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Kazmi, Wajeeha Reg # 50736
(Bahria University Karachi Campus, 2019)
Purpose - The purpose of this paper is to examine the extent to which service quality,
perceived price and fairness and service convenience influence customer satisfaction and
customer loyalty for Karachi banking sector. ...