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Browsing MBA (BUKC) by Author "Zaheer, Misbah Reg # 60552"
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Zaheer, Misbah Reg # 60552
(Bahria University Karachi Campus, 2022)
Purpose
The main purpose of the study is to fill the gaps and flaws of previous researches, and to
determine the ad’s effectiveness on consumer buying behavior in dairy industry.
Methodology & Design
The design ofthe ...