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Browsing MBA (BUKC) by Author "Zafar, Adeel Reg # 37190"
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Zafar, Adeel Reg # 37190
(Bahria University Karachi Campus, 2019)
Purpose
Developing an appealing brand personality is the vision of all most every organization.
Marketers must come up with distinctive ideas that would distinguish their brand from those
ofthe competitor’s brand. It ...