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Browsing MBA (BUKC) by Author "ZAHID AHMED, Reg # 29103"
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ZAHID AHMED, Reg # 29103
(Bahria University Karachi Campus, 2015)
The main aim of this research is to conduct a study to analyze the effect of marketing
strategy over consumer behavior of tetra pack milk in Pakistan.
Methodology/sample- The study involved use of questionnaires filled ...