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Browsing MBA (BUKC) by Author "Usman, Muhammad Reg # 19564"
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Usman, Muhammad Reg # 19564
(Bahria University Karachi Campus, 2015)
The Purpose of (he Study - The study foremost purpose was that to get to know about the
impact ofthe positive and negative word ofmouth on consumer behavior. Whether word of
mouth effects on consumer buying behavior or ...