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Browsing MBA (BUKC) by Author "UROOJ SIDDIQUI, Reg # 22707"
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UROOJ SIDDIQUI, Reg # 22707
(Bahria University Karachi Campus, 2015-09)
Purpose: Online advertising is a fresh channel for marketers and advertisers to create
awareness recognition and build their brand image. The puipose of this study was to examine the effect of online ad characteristics ...