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Browsing MBA (BUKC) by Author "Taha, Shah Asaam Reg # 25841"
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Taha, Shah Asaam Reg # 25841
(Bahria University Karachi Campus, 2017)
Aim of this research is to know weather the Attitude and Intent of consumers in Pakistan
is positive or negative towards mobile viral marketing. The electronic messages that are
being discussed in this study are ...