Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Author "Sultana, Anam Reg # 25048"
-
Sultana, Anam Reg # 25048
(Bahria University Karachi Campus, 2016)
Purpose: This study aims to understand the impact background music (environmental
cues) is an essential factor of a retail environment. Is impact creates positive perception
coordinated with merchandise offerings and ...