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Browsing MBA (BUKC) by Author "Reza, Osamah Reg # 01418"
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Reza, Osamah Reg # 01418
(Bahria University Karachi Campus, 2012)
The following thesis is written on the premise “how far innovation is the driving force of the
brand equity of Samsung Galaxy?” Samsung Galaxy is the line of smartphones that Samsung
has introduced in the market. Hence, ...