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Browsing MBA (BUKC) by Author "Rehman, Syed Waqas ur Reg # 50750"
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Rehman, Syed Waqas ur Reg # 50750
(Bahria University Karachi Campus, 2021)
This study has aimed to examine the determinants of purchase behavior in the context of
mobile phone consumers of Karachi, Pakistan. The quantitative approach has been used for
data collection and 239 sample responses ...