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Browsing MBA (BUKC) by Author "Rehman, Saba Reg # 20269"
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Rehman, Saba Reg # 20269
(Bahria University Karachi Campus, 2015)
Purpose- in this study the main aim is to explore the impact of taglines on brand perception.
How dependent variable is impacted by independent variable and what is the relationship
between them? This study will also ...