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Browsing MBA (BUKC) by Author "Rauf, Sumaia Reg # 18987"
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Rauf, Sumaia Reg # 18987
(Bahria University Karachi Campus, 2015)
Purpose- The main aim of this research is to conduct a study to analyze the changes in
consumer culture that occur due to the impact of globalization however we have limit our
study to Debenhams. Debenhams was a huge ...