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Browsing MBA (BUKC) by Author "Rais, Syeda Rafia Reg # 35861"
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Rais, Syeda Rafia Reg # 35861
(Bahria University Karachi Campus, 2021)
Purpose: With the use of Mowen's five personality characteristics, this research tries to
figure out what kind of connections these traits have with impulsive purchasing
propensity and impulsive buying behaviors, and how ...