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Browsing MBA (BUKC) by Author "Rafiq, Muhammad Ahsan Reg # 14183"
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Rafiq, Muhammad Ahsan Reg # 14183
(Bahria University Karachi Campus, 2014)
This thesis follows an approach which is mostly overlooked by many marketing related
people and companies. It is surprising how people are just realizing the importance of
packaging as a brand building tool. As later ...