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Browsing MBA (BUKC) by Author "Rafiq, Alina Reg # 25320"
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Rafiq, Alina Reg # 25320
(Bahria University Karachi Campus, 2017)
PURPOSE: The objective of this research is to understand the consumer confusion proneness in
high involvement product. In this study 3 dimension of confusion are used: similarity, overload
and unclarity confusion. The ...