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Browsing MBA (BUKC) by Author "Naqvi, S.M Ali Raza Reg # 30906"
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Naqvi, S.M Ali Raza Reg # 30906
(Bahria University Karachi Campus, 2018)
In global advertisement humor has become very effective emotion to be used for observing the
impact of consumer purchase behavior towards the brand.
Researchers have found that humor is now a very important factor to ...