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Browsing MBA (BUKC) by Author "Najeeb, Salman Reg # 48391"
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Najeeb, Salman Reg # 48391
(Bahria University Karachi Campus, 2018)
Purpose
In the global market today, where competition is high, customers' preferences increase day
by day. Therefore, factors such as cost, quality, innovation and reliability are the key factors
affecting the overall ...