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Browsing MBA (BUKC) by Author "Malik, Waqar Hussain Reg # 25718"
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Malik, Waqar Hussain Reg # 25718
(Bahria University Karachi Campus, 2014)
Purpose - The main purpose of this study is to present a broad view analysis of consumer’s brand perception about the new product performance i.e 3G and Mountain Dew and to identify its impact on its parent brand Coca Cola ...