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Browsing MBA (BUKC) by Author "Mahadev Lohana, Reg # 20184"
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Mahadev Lohana, Reg # 20184
(Bahria University Karachi Campus, 2015)
This research paper is concentrate on the impact of advertising on the consumer’s buying behaviors through persuasions, celebrity and price change. Celebrity is the one of the major focus in this paper. These factor change ...