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Browsing MBA (BUKC) by Author "Magray, Noman Aslam Reg # 70321"
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Magray, Noman Aslam Reg # 70321
(Bahria University Karachi Campus, 2021)
Purpose
As usage ofmobile phones are increasing, there is a huge opportunity for the marketers to
make use ofthis device as the channel ofcommunication and this is what we call is mobile
marketing. The aim ofthis study ...