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Browsing MBA (BUKC) by Author "Liaqat, Samina Reg # 28824"
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Liaqat, Samina Reg # 28824
(Bahria University Karachi Campus, 2017)
Purpose:
This study aims to investigate the impact of Country of Origin Image, Product Knowledge,
Information Search Intention and Product Involvement on consumer Purchase Intention. The
study highlights favorable ...