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Browsing MBA (BUKC) by Author "Lakhany, Hira Reg # 11386"
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Lakhany, Hira Reg # 11386
(Bahria University Karachi Campus, 2014)
Purpose:
The current research work aims at understanding whether billboard advertising has been a
successful advertising medium for designer lawn brands in Pakistan or not. For this purpose, the
researcher has used a ...