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Browsing MBA (BUKC) by Author "Kanwal, Noreen Reg # 24176"
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Kanwal, Noreen Reg # 24176
(Bahria University Karachi Campus, 2014)
Purpose :The main purpose of the study is to find out those factors that influence on the preference of fizzy drinks, such as Advertisement, Price, and Quality, and Taste, event sponsorship, Availability, celebrity ...