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Browsing MBA (BUKC) by Author "Kanwal, Naima Reg # 14353"
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Kanwal, Naima Reg # 14353
(Bahria University Karachi Campus, 2014)
Purpose
The aim of this study is to study the responses of consumers to social media marketing.
Where the research questions are: What is the effectiveness of marketing in social media
in comparison to traditional ...