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Browsing MBA (BUKC) by Author "Jamal, Muhammd Bin Reg # 22608"
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Jamal, Muhammd Bin Reg # 22608
(Bahria University Karachi Campus, 2017)
Purpose: This research study is performed with the objective to investigate the impact of
consumer buying preferences toward the mobile brand focusing on the OPPO MOBILE brand.
This study also aims to analyze the key ...