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Browsing MBA (BUKC) by Author "Jadoon, Humza Khan Reg # 48849"
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Jadoon, Humza Khan Reg # 48849
(Bahria University Karachi Campus, 2018)
Purpose-The main purpose of this study is to fill the gaps and flaws in the previous
researches. Other than that, to know the impact of social media marketing on brand equity,
value equity and relationship equity and ...