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Browsing MBA (BUKC) by Author "Israr, Hunaina Reg # 46399"
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Israr, Hunaina Reg # 46399
(Bahria University Karachi Campus, 2018)
Purpose: The main purpose of this study is to examine the factors affecting attitude
towards online shopping in Pakistan. This will define the role of different factors i-e
Perceived website Reputation, Perceived website ...