Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing MBA (BUKC) by Author "Irshad, Mariya Sabeen Reg # 19543"
-
Irshad, Mariya Sabeen Reg # 19543
(Bahria University Karachi Campus, 2014)
Purpose The research paper is about a study conducted to find out the Impact of BTL Marketing on Consumer Buying Behavior. In order to study the impact with greater reliability, different hypotheses were utilized which ...