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Browsing MBA (BUKC) by Author "Iqbal, Ahsan Reg # 45663"
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Iqbal, Ahsan Reg # 45663
(Bahria University Karachi Campus, 2022)
Purpose
The study's aim is to examine the effect of brand image, brand trust, and perceived value on
customer satisfaction and brand loyalty. The study's correlational design allowed for the
identification of relationships ...