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Browsing MBA (BUKC) by Author "Idress, Marium Reg # 48658"
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Idress, Marium Reg # 48658
(Bahria University Karachi Campus, 2022)
Purpose:
The current study investigated the impact ofsocial media advertising content, social media
sales promotion content and eWOM on the behavioral intention of customers with the
mediating impact of hedonic brand ...