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Browsing MBA (BUKC) by Author "Haleema, Shehzadi Reg #"
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Haleema, Shehzadi Reg #
(Bahria University Karachi Campus, 2019)
Purpose
The puipose of this research is to examine the behavior that how social media presence of
luxury brands are affected by social media marketing effort, brand equity and consumer
response.
Methodology & Design
The ...