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Browsing MBA (BUKC) by Author "HAMDA SAMI KHAN, Reg # 35001"
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HAMDA SAMI KHAN, Reg # 35001
(2015)
Purpose: 1 he main purpose of this study is to find out the impact of celebrity endorsement on consumer buying behavior or Lawn brands.
Methodology/Samplc- The study involved use of questionnaires filled by 160 respondents. ...