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Browsing MBA (BUKC) by Author "Ghori, Muhammad Anas Reg # 28755"
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Ghori, Muhammad Anas Reg # 28755
(Bahria University Karachi Campus, 2018)
Purpose: The study has aimed to analyze the impact of brand awareness, perceived
quality, perceived value, brand personality, brand uniqueness and organizational
associations on brand loyalty of the university students ...