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Browsing MBA (BUKC) by Author "FARAH SAJJAD, Reg # 10519"
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FARAH SAJJAD, Reg # 10519
(Bahria University Karachi Campus, 2015)
Purpose – Major aim of this study is to find the affect of hedonic motivation leading to purchasing and buying behavior with respect to the difference in gender. How does pleasure seeking can lead to luxury consumption and ...