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Browsing MBA (BUKC) by Author "Ehtesham, Aisha Reg #16308"
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Ehtesham, Aisha Reg #16308
(Bahria University Karachi Campus, 2015)
Purpose
The idea of choosing this topic for research is due to the gradual increase in celebrity
endorsement in Pakistani telecom market. It was observed that Qmobile, Samsung, Huawei
and voice mobile have extensively ...