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Browsing MBA (BUKC) by Author "Daudpota, Urooj Reg # 35313"
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Daudpota, Urooj Reg # 35313
(Bahria University Karachi Campus, 2019)
Purpose: The purpose ofthis research is to study the impacts of celebrity endorsements on
consumer buying intentions towards promoted products. This research will help the companies
to understand the effectiveness of ...