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Browsing MBA (BUKC) by Author "Choudary, Rifat Mahmood Reg # 1662"
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Choudary, Rifat Mahmood Reg # 1662
(Bahria University Karachi Campus, 2013)
This study aims to find the purpose of celebrity advertising and how effective it is in the
context of Pakistani environment. The word advertising has various meaning attached to it
and it is also an integral part of ...