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Browsing MBA (BUKC) by Author "Abdal, Ameer Reg # 73324"
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Abdal, Ameer Reg # 73324
(Bahria University Karachi Campus, 2022)
Purpose
The purpose of the study was to determine the impact of pleasure, arousal,
attractiveness/visual appeal, green habit and reliability on PB towards green apparels in the
consumers ofKarachi, Pakistan.
Methodology ...